Knocking In The News.
Univision Launching Shopping Service
in ‘Despierta America’
Gangas & Deals marketplace built with Knocking
Univision is pushing into the home-shopping business, working with e-commerce company Knocking to create an online marketplace called Gangas & Deals.
The network will show items being sold on the site in a weekly segment on its Despierta America morning show starting Thursday. It has already begun a multi-platform promotional campaign using assets including the company’s radio stations, influencers and social media outlets.
TV networks have long looked for ways to sell products directly to their viewers, but their home-shopping success has been limited. Earlier this month NBCUniversal announced a ShoppableTV initiative, enabling advertisers to connect viewers to their e-commerce websites by scanning a QR Code on their smartphones.
Univision said its Gangas & Deals marketplace will be tailored for Hispanic American consumers.
“We are enthusiastic to bring meaningful products to our audience’s everyday routines, as well as connect top brands to the country’s fastest growing consumer base,” said John Buergler, senior VP of growth initiatives, Univision Local Media.
In the segments, Aleyda Ortiz will be the host of the weekly shopping segment. She will interact with Despierta America’s Ana Patricia Gamez and Francisca Lachapel Brands to be featured on the show and available at gangasanddeals.com include Mellie Blanco, Hudson + Bleeker and Hampton Forge.
“First and foremost, this is going to be a great content element for Despierta America,” said Buergler.
The show is the top morning program among Hispanic viewers, averaging 501,000 total viewers 197,000 adults 18-49 this season.
Univision has done research to ensure that its offering is authentic and resonates with the Hispanic audience.
“We think that we’re uniquely positioned to provide the U.S. Latina audience with a curated offering of fashion, apparel and home goods that they’re not going to be able to get anywhere else,” he said.
Knocking has helped build e-commerce businesses for media outlets including Headline News, Lifetime and Yahoo in the U.S. and Bell Media in Canada.
“Media companies like Univision have such a loyal set of viewers and consumers and have a relationship with them. We come in and help Univision turn those audiences into buyers,” said Markus Reinmund, CEO of Knocking.
The Gangas & Deals site will be customized for Univision.
“There’s a lot of data that goes into supporting the optimization of what the preferences are, what the right price points are, and the entire shopping experience is built to be as hassle free and as Amazon-like as people are used to by now,” Reinmund said.
Unlike some other home shopping arrangements, consumers will interact directly with a site controlled by Univision and Knocking, They will know about what viewers are buying and handle returns to ensure customer satisfaction.
The marketers whose products appear don’t pay upfront. Univision and Knocking get a percentage of sales.
“This is another way that brands can participate in that show. We feel very comfortable about our ability to connect with consumers and help them [marketers] move product. And this is another tool for our sales team to serve brands.”
Those brands have to offer either an exclusive product or exclusive pricing to be on Gangas & Deals. “When these deals get featured, there’s no question that these are real deals,” said Reinmund.
“It is really a no-risk situation for a brand and a great opportunity for them to reach new markets,” added Brian Meehan, COO of Knocking.
Univision and Knocking believe the Spanish-speaking market is ripe for home shopping, pointing to statistics showing that Hispanics spent $63 billion online in 2018 or 18% of total Hispanic retail spending. Also that 15% of total online dollars came from Hispanics and 73% of Hispanic online dollars came from Spanish-speaking Hispanics
Univision Is Launching A Digital Shopping Marketplace For Hispanic Audiences
Knocking, an innovative content and commerce company, announced a strategic partnership with Univision Communications Inc., the leading media company serving Hispanic America, to deliver exclusive e-commerce offerings to Univision audiences across television, radio, digital, social media, and experiential channels.
Gangas and Deals (www.gangasanddeals.com) will introduce an interactive and engaging element of shopping to Univision’s audience with curated offers for products ranging from fashion and beauty, to home and tech, and everything in between. The marketplace will be officially unveiled Thursday, June 20 during “Despierta America” with deals from coveted brands Mellie Blanco, Hudson + Bleeker, Hampton Forge and many more.
“We are enthusiastic to bring meaningful products to our audience’s everyday routines, as well as connect top brands to the country’s fastest growing consumer base,” said John Buergler, SVP of Growth Initiatives, Univision Local Media.
“Equipping Univision with retail capabilities is a big deal,” said Markus Reinmund, CEO of Knocking Inc. “Hispanics represent more than $60 billion in online retail spending annually, a significant monetization opportunity for media companies like Univision who can now unlock new value from their existing relationships with millions of consumers.”
Knocking’s team has worked with leading U.S. and Canadian media companies to incubate commerce businesses and turn passive audiences into active consumers. With a proprietary viewer impression model that ties shoppable content to revenue, Knocking is able to demonstrate what continuous or repeat airtime actually means to a transaction, assigning a sale per impression and predicting the potential for scale.
"We help media companies turn audiences into transaction-based buyers,” said Brian Meehan, COO of Knocking. “Consumers love hearing about exclusive deals from trusted talent who are sharing genuine stories. By selecting only the best products, we generate a win for our media partner, a win for brands, and a win for viewers.”
HLN partners with Knocking for HLN Deals
According to a network release, Knocking, a leading broadcast media e-commerce platform, announces an exclusive partnership with CNN sister network, HLN, to unveil HLN Deals, a weekly TV segment that will showcase unique brands and products to HLN’s large viewer audience.
It made its official debut today on Morning Express with Robin Meade.
HLN Deals will integrate and feature premium brands as segments during HLN’s morning show and offer viewers the unique ability to instantly purchase featured products at exclusive discounts negotiated by Knocking and offered through Knocking’s e-commerce platform.
“Consumers have demonstrated that they care about compelling stories, that they enjoy learning about great brands, and value genuine deals for premium products,” said Markus Reinmund, CEO of Knocking.
Reinmund adds, “We’re seeing tremendous opportunities for media companies like HLN to generate incremental revenue and engage their audiences in an entirely new manner by offering content that drives immediate viewer action and measurable sales.”
“HLN always puts viewers first, and partnering with Knocking helps us meet this goal by combining engaging content with the delivery of exclusive deals for our viewers while also delivering an excellent consumer experience on hlndeals.com,” said Tim Mallon, SVP, Business Development and Operations for HLN.
Everything you need to know about ‘Shop the Social’
There was a BIG announcement on The Social today! Gifting guru Meredith Shaw revealed that for the first time ever, viewers will have the chance to “Shop The Social.” In other words, if you love the products you see on the show, you’ll have the opportunity to purchase them with the simple click of a button.
On November 8th, The Social is partnering with some fantastic brands to showcase incredible gifts—and to make your holiday shopping easier, you’ll be able to find them all in one spot.
Head to SHOPTHESOCIAL.CA and enter your email address to sign up today! By signing up, you’ll be the first to know about all of the amazing items that you’ll be able to start shopping on November 8th.
Knocking Acquires Deal Segments, Inc.
Knocking's First Move Into Expansion of It's Content Based Flash Sales Online.
Knocking, a leading broadcast media e-commerce platform, announces its acquisition of Deal Segments, Inc. (DSI), a curation, management and fulfillment company of discounted lifestyle products for television audiences nationwide. The acquisition broadens Knocking's broadcast relationships for providing TV segments that showcase unique brands, allowing viewers the rare opportunity to instantly purchase featured products at exclusive discounts negotiated by Knocking and offered through Knocking's e-commerce platform.
Knocking is built on five years of experience in creating some of the largest TV flash sale programs in the U.S. The acquisition of DSI adds new TV shows to Knocking's queue, with more opportunities for diverse product integration. DSI has worked with broadcast partners including Access Hollywood, TMZ, The Rachael Ray Show, The Queen Latifah Show, The Insider, The Real, and Celebrity Page to name a few.
Knocking recently launched a weekly deals segment with CNN sister network, HLN (Headline News) called HLN Deals, integrating and featuring premium brands as segments during HLN's morning show, "Morning Express with Robin Meade." The weekly three minute on-air segment features an assortment of categories from apparel and accessories and health and beauty to culinary and technology, including everyday and seasonal products, as well as gift ideas. Viewers are then directed to http://www.hlndeals.com/ to purchase.
"We continue to see a huge value for media companies that are looking to generate incremental revenue and engage their audiences in an entirely new manner by offering content that drives immediate viewer action and measurable sales," said Markus Reinmund, CEO of Knocking. "Folding DSI into our platform furthers our goal as a leader in the space of tech-driven solutions for limited edition, pop up deals online."
"We are thrilled to be acquired by Knocking," said Erica Annenberg, CEO of DSI. "Their approach to flash is world class and will provide our consumers and media partners with faster delivery and access to top brands."
"In a world of faster service and the discovery of new brands, consumers expect swift and friendly service. Here at Knocking our buyers and team understand these expectations and have built a platform that delivers orders in 2-3 days, promotes top brands, offer smart and safe return policies, and customer service second to none," said Brian Meehan, COO of Knocking. "We know how to activate audiences to make content shopable across all media."
About Kwingle Inc.
Kwingle Inc., doing business as Knocking, is an e-commerce and analytics platform offering a full suite of e-commerce, engagement analytics and communications services and capabilities. The unique Knocking system seamlessly integrates with existing programming in order to monetize audiences and enable media outlets to test and scale-up new potential revenue streams efficiently and effectively. For more information visit www.knocking.co.
About Deal Segments, Inc.
Since its founding in 2013, Deal Segments quickly emerged as a power player in promoting exclusive designer goods on the most popular national TV platforms. Spotting an unprecedented opportunity to generate revenue and retain audiences, networks and producers quickly embraced this powerful platform.
Knocking Inc. Opens the Door to Major Investment from Decathlon Capital
Funding will Support Growth, New Products and Expand Distribution Channels
Knocking Inc., a commerce and consumer engagement company, announced a seven-figure investment package from Decathlon Capital Partners. Knocking has partnered with leading media companies such as CNN, Lifetime TV, Bell Media and Yahoo, to bring unique product offerings to captive audiences across national TV channels, Radio and Social Media. Knocking’s turn-key commerce and flash-sale solution includes brand curation, promotion, ecommerce, fulfillment, customer service and deep consumer analytics.
The new investment from Decathlon will support additional growth, help Knocking develop new product lines and expand with new distribution partnerships.
“Knocking’s turn-key commerce solution enables media companies to turn their passive audiences into active, long-term shoppers – and thus generates new revenue that is entirely different from existing advertising, direct response or brand integration revenue,” said Knocking CEO Markus Reinmund. “We have a proven, scalable technology, we are ready to ramp up by adding new media partners, and with Decathlon’s investment, we are well positioned to reach our growth goals.”
“Knocking is fully committed to help media companies capture their audiences and convert those audiences into long-term commerce customers,” said Decathlon’s Wayne Cantwell. “We’re interested in companies poised for growth, and we are pleased to make this investment to help them achieve their potential.”
Knocking Inc. is a leading flash-sale commerce and consumer engagement company. Currently working with media companies such as CNN, Lifetime TV, Bell Media or Yahoo, Knocking provides a turn-key solution to bring unique product offerings to captive audiences across national TV channels, Radio and Social Media. Knocking’s turn-key commerce solution includes brand curation, promotion, ecommerce, fulfillment, customer service, and Knocking’s Analytics platform captures and analyzes detailed consumer engagement and experience data to drive marketing and optimize sales conversion. Learn more at https://www.knocking.co/.
About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors. Learn more at www.decathloncapital.com.